Promoting your business on Instagram can consist of many different marketing techniques. The application has been growing at an astonishing rate and businesses have adopted Instagram as one of their main revenue generating tools. The amount of growth this platform has seen within the last few years has created competition within the app. But with a planned out marketing strategy and a firm brand identity, your business can get a great deal of exposure via Instagram. Here are 4 advanced ways to promote your business on Instagram to help set yourself apart from local competitors.

Engage and interact with others on Instagram

Instagram is a wonderful way to interact with your audience and to building relationships within your community. Following, liking, and commenting on people’s photos is a great way to grow and maintain your network. Because you’re likely in the real estate community, try searching relevant hashtags like #luxuryhomes and #househunting. Then, engage and interact with users who are also sharing posts with these hashtags.

Call to action

You can find calls to action either within the photo itself, the caption, or the users bio at the top of their page. You can use CTA’s to directly link viewers to your website from the Instagram application. Another simple way to use CTA’s is to ask your viewers to “comment and tag someone who would love this house” in the caption to generate traffic to your profile.

Promote your product via testimonials

Creating a series of short testimonial videos is an effective form of marketing on Instagram. Hand written testimonials can be a long process, but video testimonials are less time consuming and offer a more personal, authentic way to promote your services. They provide credentials to your company and give evidence that your customers loved your services and would recommend you.

Create digital flyers and current listing videos

The most important aspect of real estate marketing is making potential buyers aware of your current listings. Because of this, creating high-quality videos and flyers for your open houses and listings is a must. Here at Zentap, we offer full service social media management to brokers and realtors. Our digital marketing team works to create unlimited listing videos and flyers for all of your current listings. If you are interested in learning more about how Zentap can increase your company’s social media presence, schedule a consultation with one of our experts by clicking here: https://zentap.com/request-a-demo/.