If you’re one of the 800 million active users on Instagram, you likely understand how powerful this application can be as a marketing platform. It’s one of the fastest growing social media platforms and one that your business should definitely be using. Learn the basics of how to use Instagram for business below. You will learn what tasks you should take on with your account to help strengthen your overall marketing strategy.

Create a business profile

Instagram recently began allowing users to switch their accounts to business accounts. Switching your account to a business account allows you to input a “contact” button onto your profile, view your post analytics, and promote your posts. Instagram’s new algorithm is changing how and when users can see your posts. Upgrading your account to a business account can help you beat the odds.

Post relative and high-quality content

Producing high-quality content on your page is an essential aspect of Instagram marketing. Make sure you are taking aesthetically pleasing photos and videos with professional filters for your page. In addition, don’t be afraid to show off your personal side from time to time. While the majority of your posts should be real estate-related, it is encouraged to post personal photos and photos of events in your area sometimes  to engage with your community.

Post regularly

Real estate agents post on social media often because inventory is constantly changing. The more houses there are to sell, the more posts are needed to cycle through the inventory at a fast pace. If you post too often, you may annoy your audience and lose followers. If if you post too seldom, your followers may forget you exist and you risk losing your following. It’s all about balance.

Use relevant hashtags

Using hashtags on social media is a great way to connect posts to a topic and reach a wider audience than you would have organically. Use your own relevant and popular hashtags to increase the discoverability of your content. If your hashtags are relevant to real estate, they will guide you straight to other individuals who are interested in real estate. Instagram allows users to add 30 hashtags to each post, so take advantage of this tool to build your following.