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Author: datmo@zentap.com

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Facebook Reach

3 Innovative Tips for Realtors – Facebook Reach


When it comes to getting the most out of your Facebook page looking at the Insights is a great place to start. Understanding where the data comes from, interpreting and then putting it into a strategy can greatly increase the impact of your Page. This article goes above and beyond the basics and explains to you the additional innovative metric features that you can incorporate into your strategies.

Here are Zentap’s Top 3 Innovative Tips for Lead Generation – Facebook Reach:

 

#1 Think critically about who liked, saw, or engaged with your Page.

The People tab is a simple overview of the people who liked your Page, saw your posts, or engaged with your Page or posts. What’s interesting is that people who saw or engaged with your posts are not necessarily only your fans. This creates the differences in percentages. For example, while 41 percent of our fans are women, 55 percent of people engaged are women. This could imply that our posts tend to be more interesting to women than men.

 

#2 Stay on top of Response times and Messenger analytics.

The Messages tab shows you the performance metrics of your conversations with people on Messenger. The longer you set your stats (i.e. the last 28 or 180 days) the better you can gauge how your business is doing over time.

 

#3 Go even further into analytics with Promotions, Branded Content, and Local.

These tabs might not be as relevant to most people as those above or they might not even appear for you. But if they do, they can be useful in understanding your customers and help you be more specific in your reach strategies. In conjunction with other features, you can determine the best time to implement a promotion to boost traffic. By using branded content you can benefit from high quality content shared with audiences from trusted sources. Local insights are especially helpful to realtors working in a specified area.

 

Thank you for reading Zentap’s Tips for Lead Generation – Facebook Reach. If you wish to learn more about us or real estate marketing, check out our web page.

 

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Top 4 Advanced Lead Generation Tips for Realtors


Here are Zentap’s Top 4 Advanced Lead Generation Tips for Realtors:

Wondering what separates good realtors from great ones? It is remaining focused on your customers. It is so important to develop strategies that will keep you in good graces with the people who support your business. 

 

1)  Send personalized gifts after a sale to show your thanks to your clients.

 

This is an excellent way to stay connected to your former clients. An act of kindness such as this can lead to multiple five-star reviews and personal recommendations.

 

2)  Develop a referral system with other real estate agents in your market.

 

Sometimes, you and your peers may not have exactly what your clients are looking for. Developing a referral system amongst other real estate agents is a sure-fire way to gain organic leads. No money needs to be spent on this marketing system, and it secures potential clients.

 

3)  Check in with clients a month and year after their housing transaction.

 

When your clients hear back from you, it is a good measure of how much care you put into your business. A good display can go a long way, and this is one of the easiest ways to make one.

 

4)  Develop a podcast and host on iTunes to earn leads and nurture clients.

 

This is another easy way to keep your clients informed of the care you put into your profession and update them on your current operations (i.e. Listings, Sold Homes, etc.)

 

Thank you for reading Zentap’s Lead Generation Tips for Realtors. If you wish to learn more about what how we help realtors like you or real estate marketing in general, check out our web page.

 

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Generate New Leads – Intermediate Tips for Realtors


5If you consider yourself pretty good at generating new leads, here are some tips for how to make your life as a realtor a little easier, simpler and as a result, more effective. Generate more and more leads by automating upkeep of preceding customers and taking your new generation campaigns to the next level by adding multimedia elements.

 

1)  Connect your email or text messaging to lead capture forms on your site.

 

Your leads capture forms will immediately grab the attention of your users when they visit your site. To maintain your awareness of said users, connect your email or phone to the form so that you receive updates on who’s been visiting your site and developed an interest.

 

2) Streamline communications by leveraging marketing automation software.

 

Using marketing automation software helps you focus on other tasks. Most tools and apps available will be able to assist in a variety of tasks that take up a lot of your time. This is, essentially, outreach made easy.

 

3) Use  your real estate CRM/lead management system to track clients’ needs.

 

CRM’s are practically a digital secretary. They organize all of your tasks without risk of forgetfulness. Customizing your CRM to fit your tasks at hand will be imperative to your real estate needs.

 

4)  Share an event calendar or use an app to simplify your scheduling.

 

Using calendars is the tried and true method of staying updated. Even those with the best of memories can be caught missing a meeting or a deadline. Setting up a calendar with time-appropriate notifications will be your best friend during busy periods.

 

So now after following these cues, you will have already established yourself as a lead-gen realtor. If you want to go above and beyond your peers, take these tips and add the Advanced skills outlined in the next segment of our series.

 

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Facebook Reach

Facebook Reach – Top 4 Advanced Tips for Realtors


Facebook Insights and its many analytics data can tell you about pretty much everything that happens on your company’s Facebook page. However, it is up to you to determine how to use the data and develop effective strategies that will reach your customer goals.

Here are Zentap’s Top 4 Advanced Tips for Realtors – Facebook Reach:

#1 Look at what people did on your Page.

The Actions on Page tab allows you to understand what people do when they are on your Page. Actions are “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button. If you are a local business “Get Directions” might concern you more. Or if you are an online business, the number of website clicks could provide relevant information.

 

#2 Check out how well your posts are performing.

The Posts tab contains all the information about your posts such as reach and engagement. You can also boost your posts from this tab directly. You can use this section to determine the “best time” for your brand to post on Facebook and adjust your posting strategy accordingly.

 

#3 See how successful your event pages are.

If you often organize Facebook events, the Events tab will enable you to be more data-driven by providing you with key data of your events. You can find out what’s working and what’s not working with your event promotion. You get data such as the number of people who saw your event, the number of people who responded to your event, and the demographics of your audience.

 

 

#4 Follow up on how well your videos are performing.

The Videos tab tells you how well videos are performing on your Page. Using the 10-second view rather than lower video views (i.e. the 3-second view), is more indicative of the number of engaged views. Looking at the top videos can give you a quick idea of the kind of videos that perform well among fans.

 

After developing these advanced skills, you will want to discover more innovative ways that you can reach your customers using Facebook Insights. To learn how visit Zentap’s and read our post about Innovative Tips to Lead Generation – Facebook Reach.

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Top 3 Beginner Lead Generation Tips for Realtors


Here are Zentaps Top 3 Beginner Lead Generation Tips for Realtors:

 

Want to learn how to get better at leading generation and consequently increasing customer reach? In a crowded digital ecosystem it is hard to get great face time with your ideal prospects. Visibility and nourishment require balance in order for your business to flourish. One can objectively say that timing is everything when it comes to new leads. You either must get in quick, or be out.

 

A study proctored by The Real Estate Trainer found that:

 

78% of sales go to the first responder. Don’t let some other lead-generator beat you to the punch!

 

In this post, we will show the best ways to get started on growing your proactive and retentive consumer base.

1) Follow up with leads immediately after they convert to nurture them.

 

This conveys to your lead that you are around to promptly assist them. The faster you follow up, the more secure your lead will feel with your business.

 

2)  Send info to leads that will inform them about their market and listings.

 

Sending information that specifically pertains to your leads’ market and listings will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.

 

3) Develop your target customer personas so you know who to market to.

 

An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated, you preserve them in the long-run.

 

These are our tips for those just beginning building a solid customer database. Remember timing is everything when it comes to new lead acquisition.

 

After mastering these skills you may find that in the marketing world, it is objectively easy to acquire leads but a more difficult and time consuming task to retain them. If you want to make it to the top by efficiently increasing customer fidelity, check out our advanced series.2

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5 Advanced Realtor Tips for Social Media Marketing


Real estate marketing has completely moved online to social media due to today’s technology-based way of life. What used to be an industry dependent on traditional marketing has become an industry that relies heavily on social media. Right now it’s more important than ever for real estate agents to create a social media presence for their business. By enhancing your strategy and optimizing your posts, you can achieve great results for your real estate business. Here are 5 advanced tips that will help you take your real estate marketing to the next level.

 

Get a social media scheduler like Buffer or Hootsuite to automate posting

Having a social media management platform helps to ensure that you are posting frequently enough to keep up and engage with your followers. Often times, page-owners get caught up with their other daily tasks and forget to post. Media management platforms enable you to plan out your posts and captions. In addition, these platforms allow you to track your analytics to ensure that your social media is making as big of an impact for your brand as possible.

 

Network with other notable influencers in and out of your market

Influencers are media users who have a large presence. When you network with influencers, you are giving your brand and page exposure to their followers. When the influencer you have networked with is in a relevant field, this can result in more leads.

 

Showcase your savvy with video to differentiate your brand from others

Video posts will generate more fascination than a static post. The average user will slow down while scrolling through their feed when they come across a video post. Not only does a video on your post create more initial interest, they also assist in relaying the same amount of information as a boring text post can.

 

Include follow buttons on your real estate website

Adding social media follow buttons to your website removes the process of a viewer having to search for your page among a massive amount of competing pages in order to find your media accounts. These buttons help when you are on multiple platforms and your client can see every one which they can follow you on.

 

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4 Tips to Promote Your Business on Instagram

Promoting your business on Instagram can consist of many different marketing techniques. Instagram has been growing at an astonishing rate and businesses have adopted Instagram as one of their main revenue generating tools which has lead to competition. But with a planned out marketing strategy and a firm brand identity, your business can get a great deal of exposure via Instagram. Here are 4 advanced ways to promote your business on Instagram to help set yourself apart from local competitors.

Interact and engage with others

Instagram is a wonderful way for your to engage with your audience and continue building strong relationships with members of your community. Following, liking, and commenting on people’s photos is a great way to grow and maintain your network on Instagram. Because you’re likely in the real estate community, try searching relevant hashtags like #luxuryhomes and #househunting. Then, engage and interact with users who are also sharing posts with these hashtags.

Call to action

You can find Instagram calls to action either within the photo itself, the caption, or the users bio at the top of their page. You can use CTA’s to directly link viewers to your website. Another simple way to use CTA’s on Instagram is to ask your viewers to “comment and tag someone who would love this house” in the capt easily be able to find your other company links or website.

Promote your customers and yourself through testimonials

Creating a series of short testimonial videos showing that your past clients are thrilled in their new homes is an effective form of marketing on Instagram. Hand written testimonials can be a long process, but video testimonials are less time consuming and offer a more personal, authentic way to promote your services. They provide credentials to your company and gives evidence that your customers loved your services and would recommend you to a friend.

Create digital flyers and current listing videos

The most important aspect of real estate marketing is making potential buyers aware of your current listings. Most of your business page posts should be real estate-related, so creating high-quality videos and flyers for your open houses and listings is a must. Here at Zentap, we offer full service social media management to brokers and realtors. Our digital marketing team works to create unlimited listing videos and flyers for all of your current listings. If you are interested in learning more about how Zentap can increase your company’s social media presence, schedule a consultation with one of our experts by clicking here: https://zentap.com/request-a-demo/.
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Lead Generation Series

Lead Generation Tips for new E-Realtors


For new E-Realtors, Lead Generation can be a heavy task, especially in a crowded digital ecosystem. It can be hard to get great face time with your ideal prospects. Visibility and nourishment require balance in order for your business to flourish. One can objectively say that timing is everything when it comes to new leads. Get in quick, or be out. Here are our Top 3 beginning tips for Lead Generation.

A study proctored by The Real Estate Trainer found that:

78% of sales go to the first responder. Don’t let some other lead-generator beat you to the punch!

In this post, we will show the best ways to get started on growing your proactive and retentive consumer base.

1) Follow up with leads immediately after they convert to nurture them.

This conveys to your lead that you are around to promptly assist them. The faster you follow up, the more secure your lead will feel with your business.

2) Send info to leads that will inform them about their market and listings.

Sending information that specifically pertains to your leads’ market and listings will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.

3) Develop your target customer personas so you know who to market to.

An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated, you preserve them in the long-run.

These are our tips for those just beginning building a solid customer database. Remember timing is everything when it comes to new lead acquisition.

After mastering these skills you may find that in the marketing world, it is objectively easy to acquire leads but a more difficult and time consuming task to retain them. If you want to make it to the top by efficiently increasing customer fidelity, check out our advanced series.

Categories
Facebook Reach

Quick Tips to Get More Traffic to your Listings


New to Facebook advertising?

Here are Zentap’s Quick Tips to Get more Traffic to your Listings:

 

With more and more realtors making Facebook pages for advertising purposes, it is important you are keeping up to date on how to monitor your insights in order to provide your customers the most effective content. You can use insights to gain a better understanding of your site’s visitors. You can then target specific messages to meet the specific needs of subsets of your audience. targeting options include gender, relationship status, location and interests, etc

 

Here’s guide to understanding the overview page and how to use Facebook Analytics to reach your targeted customers and hit your reach goals.

 

#1 Do an overview to see how your page is doing

 

This section is great for getting a quick assessment of your Facebook page performance. If you want to analyze your Page data beyond the metrics already provided by Facebook, you can export your data as a CSV or an Excel spreadsheet. You can also dive deeper into analytics by clicking on the post title to view a detailed breakdown of the post’s performance. By clicking on the pages, you will see a ranking from most to least engaging posts.

 

#2 See where your Facebook page likes came from.

 

The likes tab show you the number of likes your page has, the growth, averages, as well as the sources of your Likes. You can see if your likes came from your Page, from your ads, or page suggestions that Facebook serves to users. Remember, while it’s great to have positive net Likes, it’s helpful to monitor the Unlike trends, too.

 

#3 Determine what is your reach and what factors affect it.

 

The Reach tab in your Facebook insights page informs you about the reach of your Facebook Page posts and the factors that increase or decrease your reach. When a post receives engagement, Facebook will serve it to more people as the engagement on the post implies that people are interested in the post. More engagement, higher reach. It is helpful to set your date range and compare your averages in order to target your reach to the right customers.

 

#4 Get an idea for who is viewing which section of your page.

 

The page views tab is a little like the traffic report in Google Analytics. In here, you’ll learn about your page views and top traffic sources. Knowing this allows you to increase your efforts on those sources if you want to increase your page views. It is also useful that you understand more about the people who are interested in your page.

 

After developing these fundamental skills, you may want to advance your understanding of reach and start thinking about your company’s page performance. To learn how to just that, stay tuned for more Zentap’s tips on Facebook reach.

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Facebook Sweepstakes Guide!


If you need help on Entering our Facebook Sweepstakes here is a step by step guide to do so!

 

 

1) Write a Facebook Post telling us your favorite experience with our brand!

 

2) Use #UniversalPromote at the end of the post

3) Post and then tag 3 Friends who are Realtors in the comments section

Easy peasy…

 

**We will collect submissions and notify the winner on the 25th of each month!**

 

*Winner receives $50 worth of free ad spend for their business*

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