Help Your Agent Website Get Found More
How many individual realtors in your area have agent websites? How many firms have websites? And what about the MLS website? It’s 2020. Everyone does. Despite all that, you have to make sure to drive them to YOUR website, not theirs. But how can you do this? Here are 3 ways to drive traffic to your website!
Content and SEO
Yes, we know: There is an ocean of content out there and let’s be fair… a good portion of it is not seen by many people. But there’s also a reason people are creating and sharing content: There’s a demand for it. You just have to make sure you create content that is REALLY valuable for viewers and attractive for search engines.
With content marketing, it’s not about selling yourself, it’s about providing people with the information they are looking for or didn’t know they needed. And it doesn’t mean it always has to be serious. As long as you provide valuable information, presenting it in a humoristic way is a great way to personalize the whole thing. They always say it either has to be informational or entertaining… How about you combine the two!
What do we mean by valuable? What is “good content”? Whether it’s a blog, video, static image, or anything else on your agent website, it has to be relevant, unique, timely/current, and about your local market! To help you figure out what content fits those adjectives, you can use keyword researching tools such as Google Adwords that will allow you to put keywords together to get those long-tail phrases that are now more commonly used by searchers! You can also use Google Trends to find out what the most trending topics in real estate are.
Social Media: Pick your platforms
Here’s what you should pick from:
Maximize your results! You should be posting 3-5 times per week on each platform you choose. If you feel like this is something you definitely don’t have enough time to manage, we can help you. We offer branded, data-driven video content. It not only educates your audience, but also presents you as an expert in the field.
Always Update Your Agent Website
Before we talk about the continuous process that is the updating of your website, let’s start with the obvious. As mentioned in the intro, it’s 2020: Everybody has a website. And a lot of them look nice. Every realtor with a website has either designed his/her own through with a popular software of hired a freelancer to do it.
The problem is, all these websites look the same. What you need is a professional real estate agent website. Something that is tailored specifically real estate and that allows you to capture leads directly. This is something we can do for you.
If you are familiar with SEO (search engine optimization), you know how important updating your website is. As well as making sure you properly use keywords, the design is user friendly, optimized, and ADA compliant. That means always adding new content to it. Not only is it what your website viewers want and expect, but it is also something that impacts your performance of Google search tremendously by increasing your authoritative status accordingly.