Real Estate Agents - Grow Your Engagement
If you want to have success with your social media marketing, you need to grow your engagement. But before you can properly grow engagement, you need to know who your audience is. Otherwise your efforts will be lost. With growing an audience being one of the hardest tasks for a business, it only makes sense to do it right. When you deliver the right content and message to the people you know are your audience, your message will resonate.
That’s why we put together this guide on how Real Estate Agents can grow their engagement on their social media platforms. Success with these efforts will not happen overnight. Which is why it is important to keep consistent with your efforts and be patient. Think of it like taking care of a plant. You water it on a schedule, give it proper light, and over time it grows and grows and grows… Social media engagement and getting a return on that investment is the same!
Reach The Right Audience And Deliver The Right Content
Know Your Niche
It’s important to know what your real estate brand is all about and how you want to communicate to your niche audience. Your audience should be the people you want to target for the type of real estate you deal directly with. Think about the price range, sellers, buyers, and the interests of these people that fall into this niche. Do they fall within a certain demographic, socio-economic status, etc…You don’t want to be overly specific, but you should explore who you are and what you stand for. If you don’t already have a mission statement, this would be a good way to solidify this. If you do have a mission statement, does this correlate with your niche?
Be Consistent With Content
This is a crucial step in growing your engagement. Not only do you want to be consistent with content, you also want to make sure it is quality content.
When you share things on social media, before you hit post think to yourself “Does this properly represent your brand?” and “Is this delivering the right message to my niche audience?”. Most importantly, “Does this provide my users with some value?”. Not every post needs to do this. But you want your followers to trust you and take you seriously.
Which is why you should provide them with valuable data on the real estate market. So they can then in turn see you as the expert when the time comes for them to need an agent. Market snapshots and updates are an excellent way to do this as they are very informative and lead to high engagement with followers and give people a reason to want to follow you.
To help you keep consistent and produce quality content we strongly suggest using a social media content calendar. You can create one yourself in a spreadsheet, or if you can use one of the many social media planning tools that are available on the internet.
You should use a variation of types of content to grow your engagement. With all of it you want to make sure you are also 100% consistent with your branding. Doing this will keep your audience from getting bored with your content which in return will boost engagement on your posts. More engagement means that you will grow your organic reach as social media platforms base their algorithms on this factor. Your content schedule should alternate between all of the following.
Images of homes, nice interior decorating, you in action, clients in front of sold signs, etc.
Infographics that inform your audience, like “How To Prepare To Buy A Home” or, “Top Repairs That Help Your Home Sell”.
Video of Local Market Reports, Listings, Customer Testimonials, General Marketing Videos and behind the scene style videos. *Click highlighted links to see live examples.
Data Snapshots to raise awareness about the areas you focus on. “Are sales up, down? What about listings?”
New Listing and Open House Flyers to showcase the properties you have on the market.
Customer Testimonial images are a great way to showcase positive reviews from past clients and influence others to choose you as their agent.
Memes and Quotes about real estate to showcase a bit of humor and keep your audience engaged.
Connect With Your Audience
No matter how many followers you have, it is important to engage with them in order to grow your engagement. With our lives revolving around so many scrolling screens, diverting attention, it’s important to connect with your audience so you don’t get lost in the noise. If your audience is small, don’t think you should wait to do this when it becomes larger. Learning who is listening will help you better connect and help you become really good at this as your audience does grow.
Here are ways you should connect with your audience, starting today if you are not already doing so.
Respond to all your message comments, this shows you care and are responsive. When people are looking for a real estate agent, being responsive is a quality that will help you win everytime. Share stories, show behind the scenes of open houses you might be doing along with other things that are relevant to your brand that your niche audience would find interesting.
Don’t be afraid to be yourself, your personality is part of your brand. Be sure you don’t have a constant sales approach and are providing your followers with valuable information. You can also run polls using the story feature on social media to grow your engagement. This is a fun way to engage with your audience and also learn more about what their interests are. You can ask questions like “What color should a garage door be?” “What is the #1 thing you are looking for in a new home?”. Avoid questions that are irrelevant to your brand.
Show Up In Searches
This part is the secret sauce for growing your engagement. You want to make sure you show up as much as you can on the discovery page and hashtags that are relevant to content that your niche audience is looking for.
Use of geotags for Instagram is a great way to grow your following and boost your interactions. Adding a geotag to a new listing post will pin that location and anytime a user searches that location your photo will come up in the search results.
Use hashtags and make sure they are relevant to the post you are using them with. Examples of proper hashtags would be #newlistinglosangeles #homebuyingtips #bestrealestateagentLA. Below is an example of a post using proper geotagging and relevant hashtags. Make sure you are not always using the same hashtags and are incorporating new ones so you can grow your following as people use hashtags of a way of searching for information.
We understand that this all can seem a bit overwhelming at first. It is indeed time consuming and to those who are new to the social media game, this can be complicated. Which is why more and more agents are choosing Zentap for a solution to create content and grow engagement. We provide our users with access to a multitude of branded content. Such as Local market data, unlimited video templates and all the types of content mentioned above.
If you have questions about this blog or want to find out more about Zentap and how you can leverage our products and services for your content creation we encourage you to email [email protected] or checkout zentap.com/real-estate-marketing-pro and start getting zen with your real estate marketing.