In a crowded Real Estate Market on ground and on-line, it is now getting more complicated to get facetime with your customers. This is the first post of our Realtor Social Media Marketing Series. Here we will describe how to get your online brand launched and the basics to developing a dominant online practice.
Set up social media accounts on new accounts you haven’t tried yet
Facebook is not the only platform you should use. To reach a wider array of audiences, every social media platform attracts a different set of audiences. LinkedIn, for example will attract more of a business-professional audience than a platform such as Instagram, however, you do not want your online presence to be exclusive to business-professionals as it would greatly limit your overall reach. Therefore, diversifying your social media presence will get you and your business more leads.
Create custom social media bios for each platform that explain your brand
This is the easiest way to convey to your followers what makes you a great Realtor. While creating your bio, you should elicit the most essential, appealing qualities of doing business with you. Your bio is your greatest asset in delivering a brief, effective sales pitch.
Invite friends and family to like your social media pages or follow you
Friends and family are greatly beneficial to the success of your social media because you can rely on them to actively participate frequently. When new viewers see activity on your posts, it creates a more attractive imagery of you and your brand. With this newfound imagery, viewers will find that your social media presence is vastly more approachable.
Post regularly on each social media platform to drive more site traffic
Posting regularly is a display of your consistent activity on your social media. Firstly, this is a representation of your willingness to communicate to your new audience. Secondly, it tells your audience “I pay attention to my social media”
Engage with your network
When engaging with your network, this not only makes you more relevant in that social network platform. Engaging with your network also improves your Search Engine Optimization rankings within that networks algorithm, as well as google.
For more info on Realtor Social Media Marketing download our FREE E-book or like our Facebook Page for more of our Realtor Social Media Marketing Series.