Use these 5 email marketing strategies to become a local market pro. Becoming a “local market pro” means more than just understanding the general state of your neighborhood real estate market. Of course, having demographic and geographic knowledge is important.
But… how are you sharing this information with your audience? Growing your engagement is the most effective way to connect with your audience, share valuable information, and establish yourself as a reputable brand.
Digital marketing provides us with the tools necessary to effectively (and consistently) share messages with a strong value proposition to a large audience in your local market.
In this week’s blog post, we are going to identify 5 key strategies. These will not only help you grow your audience through email marketing, but also improve the strength of your messaging strategies – leading to greater engagement and effectiveness of your email campaigns.
5 Email marketing Strategies
1. Email Lists
The first step to an effective email marketing campaign is to gather email addresses for your contact list. Because you are focusing on becoming the expert in the local market, it is important to source addresses in your neighborhood. You can begin constructing your database through your HOA or neighborhood contact lists of owners. This will provide you with email addresses and other information to help you reach your audience.
Another great way to build your database is to engage with previous clients in your area. Reaching out in a non-invasive manner to collect contact information on local homeowners through existing connections is an effective strategy for maintaining client relationships and growing your audience.
Other alternatives to gathering contacts for your email marketing list include using resources like Fiverr or TruthFinder, which provide a service that will help you construct a database. Although these resources may not be 100% accurate, they are a great way to get your foot in the door in creating a reliable local email list. Zentap offers exclusive lead generation that automatically delivers new leads straight to your phone, gathering contact information and growing your potential audience.
2. Email Format
Now that you have your email list, the next concern is formatting your emails to grab the attention of your audience. You need them to engage with the information you are providing! The best way to present information of value is to personalize the subject line of the email based on your location. The subject line should specifically identify the neighborhood and current sales activity – the information most valuable to your audience.
The email should include your logo and a photo of yourself. You want to make sure you add a personable element to your marketing efforts. As the “local market expert,” your photo should take place in a recognizable area of your neighborhood.
The next step in your email marketing strategy is to include a video, which will be linked to this photo. Zentap can provide you with unlimited branded content, including videos, that you can include in your emails. Consistent branding and clickable content is a great way to influence your audience to engage with your message, taking us to our next strategy…
3. Using Video In Your Email Marketing
Using video in your email marketing campaigns will help you to establish your brand, stand out to your audience, and convert buyer and seller leads. Video being utilized in your emails will be a screen recording of updated local market information accompanied by your detailed description of the information. Tools like Zoom or BombBomb are great for this. include both voiceover and video. Again, showing your face is a great way to engage with your audience.
In your informative video, go through all the active, pending, and sold properties in your neighborhood. You can go through each category of properties using your cursor to highlight information, then provide a detailed explanation of how to interpret the information. Lastly, you want to inform your audience of how you can keep them up to date about local market activity. This is your value proposition.
You can create branded videos and automate your local market report videos with tools like what Zentap offers. Click here to see examples.
4. Email Text
The text portion of your email should include the same information you are discussing in your video. Not everybody watches video, so this portion must be specifically tailored to those who prefer to read text.
The text must be easy-to-scan, including bold headings and organized information. After your main heading under your video, a good way to organize your subheadings is by active, pending, and sold properties, accompanied by an overall analysis of the local market.
The Active section will include data on active listings in the specific neighborhood. The Pending section will include statistics on contracts scheduled to close. The Sold section will conclude with data on the most recent sold listening in the local market.
5. Call To Action
Every message in your email campaigns and digital marketing should have a CTA (call-to-action), which holds some directive value. Your goal is to convert these contacts into leads, pushing them down the funnel. Accomplish this with a simple message at the end of your email clarifying and reiterating the value you are proposing to your audience. You’re not directly asking if they want to sell their homes. If they’re considering selling, your message should make them more inclined to reach out to you.
What You Can Expect From These Email Marketing Strategies
By following these strategies and leveraging your emails, you can increase your email open rates, expand your engagement, increase your audience, and build on your reputation. In addition, you can utilize Zentap’s email automation tool to consistently produce effective marketing campaigns and save time building new emails from scratch.
As you develop your reputation as the “local market expert,” you are responsible for remaining consistent with your email marketing strategy and providing valuable information to your audience. Once you have established your email campaigns, you now have a low-cost and reliable tool to engage with your audience and develop your brand.