It’s not a secret, it’s getting harder and harder to be found online as a realtor. We founded Zentap with the intent of helping real estate professionals separate themselves from their competitors and thrive in the digital age. When you think about it, the goal is simple: You want attention. You want to be seen. Whether it’s online or offline, we’ll give you 7 creative ways to market yourself as a realtor in 2020!
1. Establish Your Brand on Social Media
The most obvious of them all. Everybody knows that being present on social media is a must these days. The question is how to maximize exposure and stand out from the crowd. The answer is somewhat simple: Don’t be generic. Insert yourself in your content from time to time. We may live in a digital world, but people trust people, not algorithms. A lot of real estate agents struggle with coming up with their “unique” value that separates themselves from other agents. Your “value” is who you are. Based on your personality, you’ll appeal to different people. Find what you can leverage. Your past experience? Your charismatic personality, detail-oriented nature? Then own it and use it to your advantage!
Another hurdle is often time related to content creation. “How can I share content 3-5 times per week?” Don’t overthink it. Have something on your mind? Share it. Excited about something? Share it. Something happened at work today? Tell us! We often times think what we do is boring but that’s just because it’s routine to us. Most people from the outside are actually interested in knowing what happens when you’re in your element!
2. Generate referrals by hosting community events
We might be in a digital driven world, but nothing will ever beat human interactions. Be a part of your community. That way, when people from your area are thinking of selling or buying, you’ll be at the top of their mind. The event can be about anything. Children play day, charity, sports tournament… you name it. The goal is to meet people and make sure you are a part of the local community.
3. Get creative . . .
Provide your own moving truck for clients! “But that’s a big expense for the few times it will be used…” Of course, that requires more money. But think about it: Not many agents have one and that would set you apart from your direct local competition.
It’s a major plus for your clients who don’t have to pay extra for a moving truck and whether it is used or not… It’s a moving billboard for your business. You can rent it to non-profit organization or people who need it (which pays it back over time and gets you exposure). You can also park it in high traffic areas. If there’s an event that attracts possible homeowners, park it there. If there is a high-profile concert or sports game, park it close by. This is just on example, but there are plenty other out-of-the-box ideas that can truly set you apart.
4. Optimize your Facebook page
Describing why Facebook is important for realtors might not be the best use of our time. So, let’s skip it and go right to the point. We offer full-service management for your Facebook page. We can’t stress the importance of it enough, so if you feel like you’re not getting enough out of your Facebook Page, contact us and let’s get it straight!
5. Create a blog that answers client questions!
Real estate is always a hot topic of discussion and will always be. You would be surprised to see how many people would love to hear your opinion on certain topics related to it. Share those blogs on your social profiles and it becomes a great way to position yourself as an expert in the field and answer people’s questions.
6. Grow your network with Local Happy Hour
Host a monthly happy hour in a bar where you invite all your clients and their friends and family. It’s a great way for them to stay updated on the market while getting out of the house. As mentioned higher in this blog, nothing will ever beat the power of human interaction when it comes to growing your network.
7. Create high-quality video content
As mentioned in our last blog, creating video content is a must in 2020 if you want to separate yourself from competition and make good impression for potential clients. By 2022, 82% of all consumer internet traffic will come from online videos. That’s what people want. As a seller, if you had to choose between two agents, wouldn’t you want to hire the one that is the most tech savvy and gives you the best chance of selling your home quickly, efficiently and for the most money?
We can provide you with local market videos and social media videos will help you get the engagement and brand recognition your business needs. The local market videos we create gives valuable insight related to your local real estate market, which would be very valuable for you, your clients, and your prospects and will position you as the expert in your local area.
We empower real estate professionals with the tools to help them generate leads for their business. Not only are all of our services in one place, but they’re easily affordable. Click here and start your free trial!