The internet is filled with many different marketing options, and often times people are overwhelmed by the obstacle of choice.
With Facebook, Instagram, Pinterest, Twitter, Youtube, and Google, it’s very easy to lose touch when building a brand for your business.
Here are some 5 easy steps to Market yourself online.
1. Stick with the dominant online platforms
To get the most ROI it is always best to stick with the big brands and branch outwards. Google and Facebook are the big players in the online marketing and advertising space that give you behind the scene rewards for using their platform. If you are not tech savvy whatsoever start with Facebook, Your Facebook page is like an online business card for your prospects, make sure it is looking sharp!
2. Leverage your network
After your page is set up, ask all your past clients, business network and friends to follow your page. The bigger network you have the more trustworthy your brand will be when prospects find you.. Reminding clients that reviews are appreciated always helps your business as well, and you’d be surprised how many people would be happy to help you! Social Media Marketing really is word of mouth on a digital platform, so be sure to use the same tactics you utilize offline, online.
3. Use Videos to expand your reach
Algorithms are ever-shifting and what keeps people online these days is video content. Facebook recently shifted its algorithms to show more video content than just statuses or photo posts. Utilizing informative content is the best way to display your brand and position yourself as a market expert. Prospects definitely keep this in mind when ready to buy down the line. Get a Free Piece of Video Content for your brand here.
4. Have Clear and Simple Call to Actions
One of the biggest marketing mistakes brands make is that they do not clearly define what they want prospects to do. Business is like dating – how are you going to have a successful relationship if you do not ask?
5. Engage with your audience
Remember that social media marketing is really just accelerated word of mouth marketing. Even if someone is not physically with that person, they can still get a recommendation or see the great work you do online. Being as helpful or friendly as possible will ensure that you have brand evangelists, Willing to show you off anytime!
These are 5 beginner steps to start marketing yourself or your brand online to get more customers. Just like working out, the results are never achieved overnight. It takes discipline and routine to reap the benefits of digital marketing. We can’t stress enough the benefits on using educational video content to position yourself as an industry expert in your field. Find out here how you can get qualified leads from your local area to your brand today!