Why Realtors Must be Leveraging Video in 2020

Let’s start off with the premise of this blog post: Leveraging Video marketing is key when trying to reach consumers. In your case, homeowners and buyers. According to SocialMediaToday, LinkedIn users are 20 times more likely to share a video on the platform than any other type of post and 72% percent of customers prefer to learn about a product or service through a video. It might not have been the case 10 years ago, but it definitely is now and there is no way around it. You either catch up or get left behind. By 2022, 82% of all consumer internet traffic will come from online videos. We believe that every brand and business should and will have to conduct themselves as a media company when it comes to producing and putting out content. We gathered the most important reasons why realtors MUST be leveraging video in 2020.


Reason #1: Using videos is the best way to market properties.

Videos are an excellent tool to show off how great your property is and why it’s different from others on the market. Videos help bring things to life and by adding other elements like music and text, it can really help you personalize the content and bring properties to life.  Add in the dog and kids running around, and you have got potential buyers/sellers visualizing themselves at home! With so much content at our fingertips and even shorter attention spans, videos allow us to go through content online, quickly!  Give users what they want, make the process simple for them and positively impact their purchase journey.



Reason #2: Higher ranking position on Google

In today’s world, people prefer videos over any other type of content. Why wouldn’t they? More information, more entertainment. It’s hard to argue against it. They say the best place to hide a dead body is on the 2nd page of Google search. You’re sure not to be found as a business. Well, by putting out video content, you will improve your ranking on search engines. This is especially true when posting videos on YouTube. Why? YouTube is owned by Google. When your business is active on YouTube, it positively impacts your Google search ranking. After all, YouTube is the second largest search engine in the world. It also helps increasing your click-through rates: Including videos on your page or website drives a 157% increase in organic traffic.

Whether at home, on the bus, walking or even at work, people watch countless videos every day on social media. For most people, their phone is the first and last thing they lay their eyes on when they wake up and go to sleep. To make sure your brand has good exposure and gets in front of eyeballs, you need to upload videos to all social media platforms.

That’s where we (Zentap) come in. We can provide you with local market videos and social media videos that will help you get the engagement and brand recognition your business needs. The local market videos we create gives valuable insight related to your local real estate market, which would be very valuable for you, your clients, and your prospects and will position you as the expert in your local area. The keywords associated with this valuable video content will help your business rise among the rankings on search engines and help you outshine your main competitors.


Reason #3: Trust

In today’s digital world, so much information is thrown at us every single day that it becomes difficult to gauge the legitimacy of every message and product, especially when there is no tangible way of testing it or visually seeing it’s functional application. Well, video remedies that problem by answering a lot of their questions and establishing trust. It also helps speed up the sales process by establishing a connection and may also help you establish yourself as an authority in real estate. By providing quality video content, and sharing some of your successes as well as behind-the-scenes information, it allows users to get to know you.



Reason #4: Be the realtor sellers are looking to hire

Think about it: As a seller, if you had to chose between two agents, wouldn’t you want to hire the one that is the most tech savvy and gives you the best chance of selling your home quickly and efficiently? Consumers rule the market and know the importance of video. They’re on Instagram, YouTube and Netflix every night. They know what they like and how they like to be sold. Show them why you are the right person to hire and that you know how to sell their home and get the job done.


Reason #5: People learn more with video marketing compared to text marketing

“I’m more of a visual person” … I’m sure you’ve heard that more than once. Video helps a good part of your audience learn faster and retain information longer. In fact, according to SocialMediaToday, viewers retain 95% of a message when they watch it through video. They prefer watching videos than reading. It’s that simple. There might be outliers, but there is a reason we are writing this article. We provide you with captivating branded videos that are made with the latest technology to ensure your business stands out from your competition and gets your audience to remember you!

Here’s an example of the type of Local Market Video we will be posting on your page on a frequent basis!




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