Real Estate Marketing Tips

How To Market Yourself Online

The internet is filled with many different marketing options, and often times people are overwhelmed by the obstacle of choice.

With Facebook, Instagram, Pinterest, Twitter, Youtube, and Google, it’s very easy to lose touch when building a brand for your business.

Here are some 5 easy steps to Market yourself online.

1. Stick with the dominant online platforms

To get the most ROI it is always best to stick with the big brands and branch outwards. Google and Facebook are the big players in the online marketing and advertising space that give you behind the scene rewards for using their platform. If you are not tech savvy whatsoever start with Facebook, Your Facebook page is like an online business card for your prospects, make sure it is looking sharp!

2. Leverage your network

After your page is set up, ask all your past clients, business network and friends to follow your page. The bigger network you have the more trustworthy your brand will be when prospects find you.. Reminding clients that reviews are appreciated always helps your business as well, and you’d be surprised how many people would be happy to help you! Social Media Marketing really is word of mouth on a digital platform, so be sure to use the same tactics you utilize offline, online.

3. Use Videos to expand your reach

Algorithms are ever-shifting and what keeps people online these days is video content. Facebook recently shifted its algorithms to show more video content than just statuses or photo posts. Utilizing informative content is the best way to display your brand and position yourself as a market expert. Prospects definitely keep this in mind when ready to buy down the line. Get a Free Piece of Video Content for your brand here.

4. Have Clear and Simple Call to Actions

One of the biggest marketing mistakes brands make is that they do not clearly define what they want prospects to do. Business is like dating – how are you going to have a successful relationship if you do not ask?

5. Engage with your audience

Remember that social media marketing is really just accelerated word of mouth marketing. Even if someone is not physically with that person, they can still get a recommendation or see the great work you do online. Being as helpful or friendly as possible will ensure that you have brand evangelists, Willing to show you off anytime!

These are 5 beginner steps to start marketing yourself or your brand online to get more customers. Just like working out, the results are never achieved overnight. It takes discipline and routine to reap the benefits of digital marketing. We can’t stress enough the benefits on using educational video content to position yourself as an industry expert in your field. Find out here how you can get qualified leads from your local area to your brand today!

Real Estate Marketing Tips

Grow your real estate agent business with this essential online marketing Toolkit

As a real estate agent trying to survive in a highly competitive market, you need to promote yourself using all the tools and means available to you.

In the digital world, marketing isn’t just about creating an advertisement and using some sort of software platform to broadcast it in front of your prospective clients.

This doesn’t work.

In fact, this annoys people and pushes them away instead of attracting them.

The age of the Internet has totally altered the way people seek information, whether they need this information to educate themselves, or to make better financial decisions.

If your clients are trying to find you, they are not going through a printed brochure or a magazine or newspaper these days.

They are finding you online.

They’re looking on Google. They’re looking on LinkedIn, Twitter, Facebook and Instagram.

Unless you are a celebrity, they’re not trying to find you by your name. They are simply looking for a real estate agent in Bay Area California.

Are they able to find you on Google?

Maybe they’re not even looking for you. They simply want to find information about the area they would like to buy a property in.

Or they’re going through property reviews on different blogs.

The key to your success as a real estate agent is, people should be able to find you when they need you, no matter what they are looking for.

If they cannot find you, you’re practically non-existent to them.

You need to exist. You need to exist with a bang.

For this, you need to maintain a presence, and by maintaining a presence we don’t mean having a website or a landing page or a Facebook page and then going about other things in your life.

Yes, having a website is very important.

Having a landing page is very important.

Having a Facebook page is very important.

But by themselves, they cannot achieve much for you.

You need to constantly engage your audience.

You need to post high-quality, relevant content on an ongoing basis.

Ongoing basis, because your competitors are constantly posting content to overshadow your content (knowingly and unknowingly).

You need to constantly engage your audience, so they trust you and remember to contact you as soon as they need you.

How do you do that?

As you have read above, the key is, maintaining a vibrant presence on all possible social media platforms.

What does “maintaining a vibrant presence” entail?
<li>Regularly posting high-quality engaging content.</li>
<li>Selecting the right format based on the social media platform.</li>
<li>Gathering analytics data and then streamlining your campaigns based on the intelligence obtained.</li>
<li>Responding to people’s queries and comments and encouraging them to get in touch with you whenever they have a question about real estate.</li>
<h2>Why continuously posting engaging content is the key to succeeding online as a real estate agent?</h2>
Ads are passé. Especially on the Internet.

Advertising is obstructive. It is annoying.

Take your own example: here you are, browsing your favourite website, or going through your Facebook timeline and suddenly pops an ad in front of you.

Don’t you quickly scroll away? If you know how to do it, you even let the platform know that you don’t want to come across that ad.

Do you actually watch ads before YouTube videos? Don’t you just skip them as soon as the mandatory 5 seconds are over?

In fact, people dislike coming across ads on the Internet so much that you get ad-blockers embedded into the browsers these days. The upcoming browser, Brave, has been specifically designed to block ads.

<a href=””>This Statista link</a> shows that in 2019, 26.4% people in the United States use one or another form of ad blocking and by 2020, the figure is projected to reach 27.5%.

And these are people who are actively blocking ads. The number of people skipping ads without blocking them or getting annoyed all the time, is definitely higher.

On the other hand, <strong>people don’t skip engaging content</strong>. In fact, they are constantly looking for it.

They make an effort to find engaging content.

They go through their social media timelines. They pay attention to the content posted by their peers, relatives and colleagues. They search for solutions-oriented content on Google.

If you are regularly posting interesting, valuable, useful and engaging content on different platforms, people begin to associate your brand, your name, with useful content.

They begin to respect you. They want to take advice from you. They want to keep track of what you say. They want to share your content.

They form positive associations with your name.

Search engines like Google and social media platforms are constantly looking for new content to index and include in the timeline.

They don’t want outdated content.

Hence, you need to publish fresh content regularly on your website/blog and you need to post useful and engaging content on various social media profiles regularly.

Promoting yourself through your website and social media profiles isn’t a one-off activity.

It is an everyday job.

You can either go on promoting yourself with your content, or let your presence be inundated with content from other real estate agents.

There is no third option.
<h2>Dominate all major social media platforms without hiring a social media marketing team</h2>
There are numerous social media platforms including YouTube, Facebook, LinkedIn, Instagram, Twitter, and more.

There are two ways you can focus on multiple platforms:
<li>Hire a dedicated social media marketing team.</li>
<li>Use a social media automated marketing tool like Zentap.</li>
There is a 3rd option: You yourself spending hours creating high-quality content, posting it on various social media platforms, keeping track of the data, analysing the data, streamlining your campaigns, and also interacting with platform users.

We understand that the third option is not viable because you can either manage your business or your social media marketing campaigns.

We also understand that for an average real estate agent, hiring a social media marketing team isn’t financially viable.

Hence, the best option is an automated marketing tool like Zentap.
<h2>What problems does Zentap solve for you?</h2>
The two biggest problems faced by real estate agents trying to create a dominant presence on various social media platforms are:
<li>Creating high-quality niche content in platform-specific formats.</li>
<li>Posting and scheduling that content and keeping track of the interactions that happen through the content.</li>
Zentap instantly solves these problems.

Just fill in the information specific to your business and Zentap uses artificial intelligence to create high-quality content pre-populated with your unique information.

Then, from within your dashboard, you can schedule your updates for various social media and social networking platforms like LinkedIn, Instagram, Facebook, Twitter and more.

You can also keep track of the various engagements through a single dashboard instead of individually visiting different platforms.

No writing skills needed.

No graphic design skills needed.

No video-making skills needed.

An intuitive interface drives your entire social media marketing campaign.

Zentap helps you create attractive videos with embedded messaging – you can publish these videos on Facebook and your job.

Have a look at <a href=”″>this example</a> of a video created through Zentap and then posted on Facebook.

Wondering how to create a high-impact Facebook page for your real estate agent business? Zentap can certainly help you create a killer Facebook page.

Creating social media profile pages is just a small part of creating an impactful presence on the social media platforms.

The crux of your success lies in constant posting of strategic content so that your target clients (who are looking for various real estate investment or selling opportunities) can find you at their own discretion.

Zentap is a complete social media marketing powerhouse that gives you the following, while demanding no technical and marketing skills at your end:
<li>AI-driven high-quality content generation.</li>
<li>Different content formats for different social media platforms.</li>
<li>Scheduling and publishing of content on multiple platforms.</li>
<li>Tracking interactions.</li>
Using a social media marketing tool like Zentap is all about creating and maintaining a presence on multiple platforms in such a manner that people are able to find you through the useful information they are looking for.

Quality and regularity are the keys. This is where Zentap proves to be indispensable.

If you don’t provide quality content, people won’t pay attention to you no matter how regular you are. They will either unfollow you or the artificial intelligence used by the social networks will push your updates out of their timelines.

Even if you provide quality content, if you are not regular, they will lose track of your presence. They may appreciate the occasional update that they receive from you, but since there is so much there on the Internet to take their attention away from your updates, your name won’t register.

After getting initial information from you, Zentap automatically creates high-quality content using artificial intelligence and machine learning.

It also helps you schedule postings for multiple networks at the same time.

This way, 80% of your social media marketing takes place in the background while you focus on building your business on the ground.

Real Estate Marketing Tips

What is a Domain?

Have you ever asked yourself, “What is a domain, anyway?” Well, take a look up there at the top of the screen. See that part at the top of your browser window in the URL bar? It’s the part that starts with “http://” in the address bar. The second part of the URL is the domain.

Let’s continue with a phone analogy. You’ve probably got a long list of contacts saved in your mobile phone. Each contact has a unique phone number. When you want to call someone, you usually click on the contact’s name rather than typing in the full phone number.

Domain names are just like a contact in your phone. Rather than typing a complicated set of numbers (the IP address) into your browser, you type in a domain name. That domain name is human-friendly and much easier to remember than an IP address. All domain names are connected to a unique IP address.

If you would like to migrate your domain yourself please watch our tutorial with the video below.

If you would like us to migrate your domain for you please complete this form and we will have your website ready to go in the next few days.


Real Estate Marketing Tips

How to connect a Domain to Your new Website

For your site to be identified on the Internet, it should have a domain name that best describes your brand. And if you have chosen Zentap then you’ve got a great opportunity to connect your Custom Domain totally for free.

Here are the primary action steps to take:

Step 1: In order to successfully connect your domain to your Zentap website, you should firstly move to your Domain App and follow the step-by-step instructions:

  1. Go to your ‘Dashboard’
  2. Open the ‘Domain app’
  3. Click the ‘Connect Existing Domain’
  4. Enter your existing domain name in the ‘Domain name‘ and click ‘Connect
  5. Grab the following 6 DNS records and keep on reading for more insight on how to update these records in your Domain Registrar’s site.

Step 2: Now let’s move to the steps you should take directly on:


  1. Log in to your GoDaddy account and open your product.
  2. Select your domain name from the list to access the Domain Settings
  3. Scroll down to the Additional Settings section and select Manage DNS.
  4. On the DNS Management page, at the bottom of the Records section, click Add.
  5. Select CNAME from the Type dropdown and add two CNAME records provided by Zentap to complete the required fields.
  6. Select A from the Type dropdown and add four A records provided by Zentap to complete the required fields.
  7. Head back to your Website’s Domain Manager and hit the ‘Check’ button to finalize the process.

Google Domains

  1. Log in to your account for your domain at
  2. Click on the My Services
  3. Under Manage My Services, click on Manage Services.
  4. Go to Domain Overview and click on Domain Administration.
  5. Select the domain you’re using with G Suite.
  6. Click the DNStab, and select DNS Records.
  7. Click Add New DNS record.
  8. From the drop-down menu, select CNAME and add two CNAME records provided by Zentap to complete the required fields.
  9. From the drop-down menu, select A and add one of the A records provided by Zentap to complete the required fields.
  10. Click Finish.
  11. Head back to your Website’s Domain Manager and hit the ‘Check’ button to finalize the process.

Tip: The 2 CNAMES are required. The remaining 4 A Records are recommended to be added to have failover resolution, but if your Domain Provider doesn’t support this number, just like Google Domains, you may add less than 4.


  1. Sign into your Namecheap account.
  2. Select Domain List from the left side menu.
  3. Click the Manage button next to your domain.
  4. Navigate to the Advanced DNS tab and click the Add New Record button in the Host Records section.
  5. Select CNAME from the Type dropdown and add two CNAME records provided by Zentap to complete the required fields.
  6. Select A from the Type dropdown and add four A records provided by Zentap to complete the required fields.
  7. Click on the Save All Changes button each time you need to save the record.
  8. Head back to your Website’s Domain Manager and hit the ‘Check’ button to finalize the process.


Refer this article on how to connect your domain via Cloudflare as it pretty much covers the process step by step.

Step 3: Now all you need to do is wait while the DNS propagation takes effect. It usually takes a few minutes, but depending on your service provider, it can take up to 72 hours to be applied worldwide.
You can check this status of your domain here.

Not sure how to update records?

The domain setup process differs from one domain registrar to another, so we have provided generic instructions for those with GoDaddy, Google Domains and Namecheap accounts. If you are still not sure how to update the records, we recommend contacting your registrar’s support center for the most accurate information.

Tip: In case you don’t want to do all of the above mentioned, you can always hit the ‘Send Instructions’ button, insert an email of a Developer or any other person you need, thus providing him your DNS records without granting access to the edit mode of your Site.

Related Articles: 

How to purchase a Domain with Zentap?
How to configure SSL for your Custom Domain via Cloudflare?
How to set up your Email Provider with your Zentap website?

Need additional help with your domain or anything else at Zentap? Contact our Support Team directly for further assistance.
We’re never more than a click away!

Real Estate Marketing Tips

Real Estate Agent Marketing and Technology Trends 2019

If you don’t have a strong digital presence and visibility, you might as well abandon the idea of staying in the business of real estate.

Sounds harsh? We believe it does, but this is the reality.

Every customer checks you out on the Internet to learn more about you. 

Some may google you, but most of them will log on to their favourite social media platform to check you out.

For example, you have just had a chat with a prospective client who is interested in buying a property that you are representing.

Immediately after talking to you, the prospective client is going to log onto, let’s say LinkedIn, and search for your name.


She doesn’t find you there.

But in the process, she comes across other real estate agents who have maintained an active presence on the platform and ends up contacting one of them.

There goes your business.

A hot lead wasted just because you haven’t created a profile on LinkedIn or, even if you have created a profile, you are not active on LinkedIn.

What if you are active on Facebook and not LinkedIn? What about a good Website? Instagram?

Your prospective client is not going to make extra effort to find you. If her preferred social media platform is LinkedIn, she’s going to look you up in LinkedIn.

If she doesn’t find you on LinkedIn, she’s not going to think, “Well, he is not on LinkedIn, but maybe he’s on Facebook.”

No. Once she doesn’t find you on her preferred social networking platform, she’s going to get disenchanted.

Why is it not possible to operate a successful real estate business without a vibrant social media presence?

Buying and selling real estate property is a high-stakes decision, so people want to be comfortable with your online precense before committing themselves. 

So, if you have just had a meeting with the new prospect, there is a near certainty that she is going to log onto her preferred social networking platform to have a look at your profile, and even to check what the others are saying about you.

There was a time when having an online presence as a business was an exception. Nowadays, not having an online presence as a business is an exception.

In 2019, social interactions are more effective than traditional advertising and marketing. Social validation is a more effective form of online marketing compared to off-the-cuff advertising which is mostly one-way. 

People believe more in peer-to-peer recommendations.

More than your conventional marketing campaign, people trust in what you share as a person through your social networking platform. They trust the comments that people leave in the wake of your various updates.

And if they cannot find you there, or, if they feel that you are not active on their preferred social media platform, they will be less inclined to do business with you.

Social media presence and social media activity is reassuring to your customers.

Why is it important to have your presence on multiple social media and social networking platforms?

As explained above, if your prospect doesn’t find you on LinkedIn, she’s not going to check Facebook or Instagram or Twitter. When she doesn’t find you on LinkedIn, she assumes you don’t maintain an online presence.

Similarly, if she checks you on Instagram and doesn’t find you, she’s going to assume that you don’t have an online presence.

For an average prospective client, if you are not on a particular platform, you are nowhere.

But how do you maintain presence on different social media platforms? Not just maintain presence, but active, engaging presence?

Frankly, it is not possible to be on every social media platform and post high-quality content on an ongoing basis by yourself. Unless you have a dedicated time, the time commitment is too significant

It is not possible, as the sole real estate agent, to track every conversation and then respond to every conversation.

Instead of doing business, you will be doing social networking all the time.

This would be counter-productive.

You can either run your real estate agent business, or you can maintain an active social presence. You cannot do both.

The problem is, you can neglect neither.

The solution is, Zentap, a beautifully simple digital advertising solution for real estate and local businesses.

Zentap is one-of-its-kind social media marketing automated software that you can control with intuitive online forms. Enter the relevant information and it automatically generates high-quality content that goes directly to all social platforms. 

In the subsequent posts, we will be covering stellar features of Zentap, so stay tuned.

Real Estate Marketing Tips

Three Creative Ways Real Estate Agents Can Market to Millennials


Born between the years of 1981 and 1996, millennials are projected to overtake baby boomers as America’s largest generation. They’re slated to be the next drivers of economic force and likely comprise a large portion of the consumers who are now spending, on average, over five hours per day on their smartphones.

So as video increases in popularity and the homebuying demographic shifts to the next generation, your marketing strategy should adapt accordingly. Therefore, one of the best ways to connect with these clients is through social media tools built specifically for video.

Facebook Live

With your smartphone, you can film yourself and stream it live to your Facebook friends and followers (for a maximum of four hours). Essentially, they are seeing what you’re seeing in real time. It’s a great format for walking through a house or neighborhood, all the while providing narration and color to what your viewers are seeing. Facebook has 2.23 billion active users, and nearly 2 billion people have watched Facebook Live broadcasts.

Instagram Stories

Instagram Stories alone has more than 400 million active users. These videos are short (a maximum of 15 seconds), and they are available to your followers for 24 hours after being posted before disappearing. These are not live videos; rather, once you shoot a video, you can publish it as is, or you can add words, URLs and graphics within the video to highlight specific points you want to make.


Snapchat has only ever been about video (though not live video), so users are very accustomed to this format. They expect entertaining, fun videos. You can provide this with great one-off shots of things like home features, great landscaping or even videos of yourself. These videos are short, at only 10 seconds (you can piece together multiple videos to make a longer piece that is viewed as a series of video “chunks”), which provides more of an opportunity for highly visual elements.

If you are one of the few companies that does not advertise using live videos, you must move fast and get used to this powerful tool before your competitors are years and followers ahead. 

Real Estate Marketing Tips Uncategorized

Top 3 Real Estate Marketing Trends for 2019


2019 is already here and you should be prepared for changes in consumer habits. As a real estate agent, you should look ahead and strategize a plan of attack for the rest of the year. This way you’ll stay ahead of your competitors by preparing yourself for what’s to come. With that in mind, we’ll discuss a few of the major real estate trends to expect in 2019.

Millennials Buying Homes

Real estate agents must adapt to how these younger buyers are searching for homes. It’s  time for agents to start really utilizing tools like social media and PPC campaigns to showcase the properties they offer. Understanding how today’s buyers are searching for information and making purchase decisions can help agents tremendously in 2019.

Little things like learning real estate photography to upload quality photos and incorporating videos to highlight certain aspects and places within the community that may appeal to millennials, will make a world of difference when selling to these prospective buyers. If you haven’t done so already, it’s also best to keep up with local trends and regulations through real estate continuing education.

Technological Transformation in Real Estate

There will be an influx of buyers in 2019 who are looking to infuse the latest technology into their homes. Rapid urbanization along with population growth will propel the real estate industry as expected in the upcoming years.

But along with those, technology, especially in this digital era will play a bigger role in the industry. Technology has already transformed the process of home buying, as we’ve gone from reading print ads to using mobile apps in a matter of years. Now it’s expected to come in with a bigger influence in 2019’s housing trends and homeowners preferences. Make sure to educate yourself on this so you can help guide your clients.

Rising Trend of Downsizing

Downsizing is a movement that revolves around individuals looking for a simpler, less materialistic way of life. The point is to buy functional homes that meets the owners’ needs and satisfies their way of life, without any excess. As a real estate agent, it’s going to be your job to make it easier for clients to downsize. There will likely be a bunch of queries coming your way, so it’s important to understand why in some cases having less is more. Remember, realtors aren’t just selling homes, their business is also about helping people as they navigate through life changes and very important decisions for their future.

Zentap has invested millions in our technology to help you generate leads and have a robust social media presence that includes branded content and videos. We are offering a free 2019 strategy session to help you achieve your goals! Schedule your session today and get ahead of the competition!

Real Estate Marketing Tips

Real Estate Marketing Checklist for 2019

Resultado de imagem para real estate marketing

As 2018 is coming to an end, it’s important to reflect on what went well, what can be improved and most importantly, set a clear path for the upcoming year so you can hit the ground running in the new year. Here is a checklist of some essential tips to ensure success in 2019.

Remind your sphere you’re still in business

Over 64 percent of your business comes from people you already know, according to NAR’s 2016 Profile of Home Buyers and Sellers report. It’s even important to remind the clients you helped buy or sell last month that you’re in the game for the long haul. BE TOP OF MIND. Make sure all your contacts and friends are followers on your respective social media platforms, Facebook, LinkedIn, etc.

How we can help: We can take your contact list to make sure your friends and friends of friends see your ads with our audience targeting solutions.

Maximize your listings’ exposure, even after the deal closes

Your marketing plan for the new year should also include support for the listings you already have on the market. Regardless of conditions, the key to selling a home is exposure; the market needs to know about it. Market your closing with video and congratulatory content.

How we can help: We can make sold videos to market your sales to your prospects and neighborhood and client congratulatory videos to help drive more reviews across Facebook, Zillow, and Google.

Embrace mobile marketing

You don’t need to be told again about the importance of mobile but we’ll do it anyway, just to make a point: 72 percent of homebuyers use a mobile device to look for a home, according to NAR’s 2016 profile of Home Buyers and Sellers report. Having a mobile-optimized website and social media presence with mobile-friendly content is the best place to start.

How we can help: We can make you a mobile responsive website with IDX enabled within 24 hours at NO COST.

Make sure your visible on Google My Business

Not having your business appear on Google My Business can be a fatal flaw. Everyone uses Google searching and if your company fails to appear, you’ve potentially cost yourself a client.

How we can help: We can take your contact list to make sure your friends and friends of friends see your ads with our audience targeting solutions.

Email Marketing with Market Updates

Email marketing is still one of the most effective digital marketing tactics for agents to generate leads. 86% of consumers from companies they do business with at least monthly, while 15% would like to get them daily. Use market videos to keep your base engaged with useful content they actually care about.

How we can help: We auto-generate and design e-mail campaigns to your clients to market your brand with your personalized local market update video and your recent sales.

Inbound Marketing with Landing Pages

Implement inbound marketing to build your sales funnel. Attractive landing pages will draw qualified prospects to your website, where you can then convert them into subscribers.

How we can help: With one click we have your own home valuation landing pages built for you at no cost.

Content Marketing

47% of buyers viewed 3-5 pieces of content before engaging with a sales person. Informative content (ie blog articles, podcasts, webinars, infographics) you produce can be discovered in search engines and on social media by prospects who are researching the housing market.

How we can help: We create a local real estate market video, branded and tailored to your local area. Our personalized market update commercials are released monthly focusing on your local market with popular statistics like average home prices, number of listings, total sales, and other engaging data points.

Marketing Automation

64% of marketers claim they saw the benefits of marketing automation within six months of implementation. Marketing automation utilizes AI to track user behavior and engagement on your site. Messages can be triggered with special offers based on a visitor’s browsing history. With marketing automation tools installed on your website or blog, your engagement will increase, leading to more reviews, comments, shares, and other forms of social proof.

How we can help: We can create all the content needed to run our marketing automation services. By providing us your company information and branding, we can create everything from websites, landing pages, e-mail campaign, videos, flyers, and much more with little to no effort on your part.

Incorporate videos as a marketing tactic

More consumers are interacting with videos today than ever before and, it’s vital to boost and ramp up your video marketing to connect with your audience. According to a recent Forbes article, “By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.” If you are serious about growing your brand’s reach, video is one of the best ways to do it! One third of online activity is spent watching videos and over 50% of marketing professionals name video as the type of content with the best ROI.

How we can help: We have invested heavily in technology that automotates the creation of branded, professional videos so that we can create them at scale for a fraction of the price. By providing our company with your images, we can create a customized and personalized video for you in hours.

We have invested in the technology to help automate most of these things for you so you can focus on closing and running your business. Click here to schedule a FREE social media audit and strategy call to set you up for success in 2019!

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Are you Paying to Play on Facebook?

As most of you have probably heard by now, a few months ago, Facebook changed its algorithm — which is a fancy way of saying how things used to appear on your feed when you logged in — to really hurt business pages. So that means if you were a professional business and had a page for your real estate business – which if you do not have by now, please contact us so you are not hurting your business –  your fans were no longer seeing the organic content you would post on your page. This change significantly hurt a lot of businesses and some smaller ones even closed their doors because they relied so heavily on Facebook’s organic traffic to drive business.

Why did Facebook make this change? Because Facebook is a BUSINESS, really an advertising platform, and not a “social media network” like most of us think. Facebook wants businesses to now “pay to play” and if they want users to see their content, they need to pay Facebook for that valuable exposure. But the problem is that not all types of content will generate effective results on Facebook and most people waste thousands of dollars on trying out various ineffective ad campaigns on Facebook because they are not familiar with their confusing Ad Manager tool but if done correctly, Facebook is a very powerful marketing tool. It allows you to hyper-segment your audience, meaning really specifically target them, which is not possible with most marketing tactics.  Targeted ads on Facebook allow you to reach people outside of your current business page followers.

Also, if done effectively, Facebook is one of the most cost-effective advertising platforms and can allow you to reach over 5,000 people a month for a fraction of what you would pay using other marketing tactics. And, if you do this with engaging content, such as video, your ads will get 3-5x more traffic and visibility. Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, it’s vital to boost and ramp up your video marketing to connect with your audience. Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation and sales.  Make sure you set your agency apart from competitors with captivating personalized video content and a robust marketing strategy that is maximizing your exposure on Facebook.

Real Estate Marketing Tips Uncategorized

4 Advanced Tips to Use Instagram for Your Business

Promoting your business on Instagram can consist of many different marketing techniques. The application has been growing at an astonishing rate and businesses have adopted Instagram as one of their main revenue generating tools. The amount of growth this platform has seen within the last few years has created competition within the app. But with a planned out marketing strategy and a firm brand identity, your business can get a great deal of exposure via Instagram. Here are 4 advanced ways to promote your business on Instagram to help set yourself apart from local competitors.

Engage and interact with others on Instagram

Instagram is a wonderful way to interact with your audience and to building relationships within your community. Following, liking, and commenting on people’s photos is a great way to grow and maintain your network. Because you’re likely in the real estate community, try searching relevant hashtags like #luxuryhomes and #househunting. Then, engage and interact with users who are also sharing posts with these hashtags.

Call to action

You can find calls to action either within the photo itself, the caption, or the users bio at the top of their page. You can use CTA’s to directly link viewers to your website from the Instagram application. Another simple way to use CTA’s is to ask your viewers to “comment and tag someone who would love this house” in the caption to generate traffic to your profile.

Promote your product via testimonials

Creating a series of short testimonial videos is an effective form of marketing on Instagram. Hand written testimonials can be a long process, but video testimonials are less time consuming and offer a more personal, authentic way to promote your services. They provide credentials to your company and give evidence that your customers loved your services and would recommend you.

Create digital flyers and current listing videos

The most important aspect of real estate marketing is making potential buyers aware of your current listings. Because of this, creating high-quality videos and flyers for your open houses and listings is a must. Here at Zentap, we offer full service social media management to brokers and realtors. Our digital marketing team works to create unlimited listing videos and flyers for all of your current listings. If you are interested in learning more about how Zentap can increase your company’s social media presence, schedule a consultation with one of our experts by clicking here:

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