Generate New Leads – Intermediate Tips for Realtors

5If you consider yourself pretty good at generating new leads, here are some tips for how to make your life as a realtor a little easier, simpler and as a result, more effective. Generate more and more leads by automating upkeep of preceding customers and taking your new generation campaigns to the next level by adding multimedia elements.


1)  Connect your email or text messaging to lead capture forms on your site.


Your leads capture forms will immediately grab the attention of your users when they visit your site. To maintain your awareness of said users, connect your email or phone to the form so that you receive updates on who’s been visiting your site and developed an interest.


2) Streamline communications by leveraging marketing automation software.


Using marketing automation software helps you focus on other tasks. Most tools and apps available will be able to assist in a variety of tasks that take up a lot of your time. This is, essentially, outreach made easy.


3) Use  your real estate CRM/lead management system to track clients’ needs.


CRM’s are practically a digital secretary. They organize all of your tasks without risk of forgetfulness. Customizing your CRM to fit your tasks at hand will be imperative to your real estate needs.


4)  Share an event calendar or use an app to simplify your scheduling.


Using calendars is the tried and true method of staying updated. Even those with the best of memories can be caught missing a meeting or a deadline. Setting up a calendar with time-appropriate notifications will be your best friend during busy periods.


So now after following these cues, you will have already established yourself as a lead-gen realtor. If you want to go above and beyond your peers, take these tips and add the Advanced skills outlined in the next segment of our series.



Top 3 Beginner Lead Generation Tips for Realtors

Here are Zentaps Top 3 Beginner Lead Generation Tips for Realtors:


Want to learn how to get better at leading generation and consequently increasing customer reach? In a crowded digital ecosystem it is hard to get great face time with your ideal prospects. Visibility and nourishment require balance in order for your business to flourish. One can objectively say that timing is everything when it comes to new leads. You either must get in quick, or be out.


A study proctored by The Real Estate Trainer found that:


78% of sales go to the first responder. Don’t let some other lead-generator beat you to the punch!


In this post, we will show the best ways to get started on growing your proactive and retentive consumer base.

1) Follow up with leads immediately after they convert to nurture them.


This conveys to your lead that you are around to promptly assist them. The faster you follow up, the more secure your lead will feel with your business.


2)  Send info to leads that will inform them about their market and listings.


Sending information that specifically pertains to your leads’ market and listings will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.


3) Develop your target customer personas so you know who to market to.


An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated, you preserve them in the long-run.


These are our tips for those just beginning building a solid customer database. Remember timing is everything when it comes to new lead acquisition.


After mastering these skills you may find that in the marketing world, it is objectively easy to acquire leads but a more difficult and time consuming task to retain them. If you want to make it to the top by efficiently increasing customer fidelity, check out our advanced series.2

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